10 football startups to watch out in 2025.
Follow products that reimagine the game of football for everyone.
Who is the Lion King in sports? 😅 Well, we could debate this endlessly, but the numbers point to football. Let’s have a look together on 10 football startups to watch out in 2025. ⬇️
Before we start…⚽️
Baller League announced just yesterday that has raised $33M in funding! This includes a $25M Series A round led by EQT Ventures, following an $8M round closed earlier this year. (Source)
Let’s go! 🔥
Playermaker - designed with sophisticated AI technology to track your performance and evaluate your strengths and weaknesses. 25 metrics to measure your progress in training in the app with wearable strap.
Veo - the Veo Cam automatically follows the action on the field and creates a broadcast-like experience. Live-stream your game, watch the recording immediately, and bookmark the game’s crucial moments for later.
It's not the only solution on the market, but I've been following them for quite a while, and they have grown significantly, adding many new features along the way. The advantage is that it's suitable for any team sport.
Prematch - instantly access your market value and performance statistics. Receive up-to-the-minute news and results for your matches, from the local county to regional league levels!
We recently talked about Prematch, and for me, it remains the first app on the market that offers amateur players a taste of the professional football experience. This reflects how I feel about the app and its product concept.
Women’s Game - is the first app for women’s football. It’s an all-in-one app with quality content, the latest news, stats, and results from college soccer to the Top Leagues. Everything you need in one app for women’s football.
Yes, we’ve talked about this app as well. I think their main advantage is focusing on the women’s football niche, which is growing significantly and is poised to continue expanding.
AIStats - is a mobile app empowering football fans with ML technologies They've created a new way of analysing football matches that will replace hundreds of useless stats metrics - Real-time power (rtP) and Real-time advantage (rtA).
I’ve tested it a bit, and their new approach to live match analysis is quite interesting. It could be a great app for people who enjoy working with data and incorporating it into their work.
360Player - enables club directors, coaches, players, and parents to do more, using less time. They have developed an extensive but simple platform, gathering everything the club, team and player need in one app.
ScoutWizz - revolutionizing football talent discovery by empowering scouts through data and technology. Scoutwizz connects scouts, players, and clubs in a transparent, secure, and professional community-driven ecosystem.
Tonsser - empowering youth players to progress and unlock their potential. The app is live in 10 countries and empower 1.7m users to create their player identity, capture performances with video and stats, be inspired, improve and discover life-changing opportunities.
OliverSports - the leading provider of performance tech for athletes of all levels. Thei AI-powered wearable helps athletes and their coaching staff to improve performance, prevent injuries and connect with other athletes.
Coachbetter - they revolutionizing traditional communication, team-management and coaching education in football through the use of fit for purpose and modern technologies that are user-friendly and support coaches, players, clubs and associations at all levels.
A note from the author ✍️
As you can see, the industry and market are vast. New technologies and solutions are reinventing the industry, creating new opportunities and enhancing the experience for players and clubs at all levels.
I have been following some of these products for over two years and have observed consistent growth. It seems they have found product-market fit, and I am confident they will continue to expand in 2025.
Cheers,
Taras